DJ CASSIDY X ROCKPORT
World famous deejay to the stars, DJ Cassidy, appeared in the Rockport Established 1971 ad campaign in 2008 and has remained a friend of the brand ever since. Knowing how much Cassidy admired the Bridgeport boat shoe, Rockport offered him the opportunity to design his own pair.
To create the shoe, Cassidy drew inspiration from his musical and fashion influences, notably Run-DMC and Michael Jackson. Cassidy is often seen wearing the adidas shelltoe sneakers made famous by Run DMC in the early eighties. To pay homage to the Hip Hop icons, Cassidy designed a special elastic component under the tongue so that the boat shoe may be worn comfortably without laces.
For the boat shoe colorway, Cassidy looked to what he considers the greatest20outfit of all time – Michael Jackson’s ensemble in the “Billie Jean” video of a black leather suit, red bow tie, pink shirt and pink socks. To celebrate this legendary look, the DJ Cassidy Bridgeport boat shoe is constructed of soft pink perforated leather, a red canvas upper, and a black pinstripe. The shoe also features unique gold eyelets and a custom pink terry cloth footbed.
In honor of the King Of Pop, Rockport has produced 50 limited edition pairs numbered 1–50 to commemorate each year of his life. The exclusive shoe comes packaged in a custom DJ Cassidy shoe box complete with pink tissue paper, red satin bow tie and personalized card from Cassidy detailing his inspirations. Rockport is offering a limited number of pairs for sale at New York’s Blue & Cream beginning in August 2009.
Posted by blackastronaut at 1:16 PM